Digital Creative
Hey! Im Amy. I'm a creative designer, passionate about creating user centered digital experiences, with a strong focus on solving real world problems and making products simple and accessible for everyone.
Amy Williams
Case Studies
I turn complex user problems into simple, thoughtful digital experiences with users at the heart of every decision.
Case Studies
I turn complex user problems into simple, thoughtful digital experiences with users at the heart of every decision.
Calmer Money is a financial wellbeing feature for Monzo that aims to help users feel more in control of their finances. It focuses on reducing financial stress by offering supportive tools, insights, and guidance.
Monzo Calmer Money
Mar 10, 2025
Calmer Money is a financial wellbeing feature for Monzo that aims to help users feel more in control of their finances. It focuses on reducing financial stress by offering supportive tools, insights, and guidance.
Monzo Calmer Money
Mar 10, 2025
I developed a urgent delivery feature within the Boots app, that focuses on improving the checkout experience by integrating fast delivery directly within the app via Uber Direct.
Boots Urgent Delivery
Dec 1, 2025
I developed a urgent delivery feature within the Boots app, that focuses on improving the checkout experience by integrating fast delivery directly within the app via Uber Direct.
Boots Urgent Delivery
Dec 1, 2025
I developed a microsite for Vogue that promotes sustainable fashion by showing users how to creatively reuse clothing through a capsule wardrobe, while highlighting its environmental impact in a stylish, high end experience.
Vogue Capsule Wardrobe
Nov 3, 2025
I developed a microsite for Vogue that promotes sustainable fashion by showing users how to creatively reuse clothing through a capsule wardrobe, while highlighting its environmental impact in a stylish, high end experience.
Vogue Capsule Wardrobe
Nov 3, 2025
A mobile app I created that allows users to help homeless individuals, builds trust by clearly showing what to do, where the help goes, and rewarding each contribution.
Beacon
Mar 10, 2025
A mobile app I created that allows users to help homeless individuals, builds trust by clearly showing what to do, where the help goes, and rewarding each contribution.
Beacon
Mar 10, 2025
My Process as a designer
My process moves from research and ideation, including user interviews, into wireframing and iterative testing, refining the design to meet both user needs and project goals.
My Process as a designer
My process moves from research and ideation, including user interviews, into wireframing and iterative testing, refining the design to meet both user needs and project goals.
Ideation & Iteration
I explore multiple solution directions through structured brainstorming and mind mapping. I use Miro to organise ideas, map concepts, and iterate on potential approaches before defining the final direction.
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Ideation & Iteration
I explore multiple solution directions through structured brainstorming and mind mapping. I use Miro to organise ideas, map concepts, and iterate on potential approaches before defining the final direction.
01
Ideation & Iteration
I explore multiple solution directions through structured brainstorming and mind mapping. I use Miro to organise ideas, map concepts, and iterate on potential approaches before defining the final direction.
01
Primary & Secondary Research
I then conduct user interviews and analyse secondary research, including studies and statistics, to understand user needs. I organise insights and mind maps in Miro to identify key patterns and pain points.
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Primary & Secondary Research
I then conduct user interviews and analyse secondary research, including studies and statistics, to understand user needs. I organise insights and mind maps in Miro to identify key patterns and pain points.
02
Primary & Secondary Research
I then conduct user interviews and analyse secondary research, including studies and statistics, to understand user needs. I organise insights and mind maps in Miro to identify key patterns and pain points.
02
Sketching & Wireframing
From that I then sketch early ideas and create low fidelity wireframes in Figma to explore layouts, user flows, and information hierarchy.
03
Sketching & Wireframing
From that I then sketch early ideas and create low fidelity wireframes in Figma to explore layouts, user flows, and information hierarchy.
03
Sketching & Wireframing
From that I then sketch early ideas and create low fidelity wireframes in Figma to explore layouts, user flows, and information hierarchy.
03
Mid Fidelity
I then move onto developing mid fidelity wireframes. I continue designing in Figma focusing on the UI, testing it with users and giving them design options.
04
Mid Fidelity
I then move onto developing mid fidelity wireframes. I continue designing in Figma focusing on the UI, testing it with users and giving them design options.
04
Mid Fidelity
I then move onto developing mid fidelity wireframes. I continue designing in Figma focusing on the UI, testing it with users and giving them design options.
04
High Fidelity
Once I’m confident users are happy with the design, I turn it into an interactive prototype in Figma. I test again to ensure everything works smoothly and meets expectations. If needed, I create a presentation to communicate the process and result.
05
High Fidelity
Once I’m confident users are happy with the design, I turn it into an interactive prototype in Figma. I test again to ensure everything works smoothly and meets expectations. If needed, I create a presentation to communicate the process and result.
05
High Fidelity
Once I’m confident users are happy with the design, I turn it into an interactive prototype in Figma. I test again to ensure everything works smoothly and meets expectations. If needed, I create a presentation to communicate the process and result.
05
About Me
About Me
Amy Williams
I’m a creative designer, focused on turning complex problems into simple, intuitive experiences. I work across the full design process, from research and ideation to wireframing and high fidelity prototypes, with a strong focus on usability and thoughtful design systems.
Bachelor of Science (Honours) in User Experience Design
Norwich University of the Arts
2023 - 2026
Customer Service Assistant
BP M&S South Woodham Ferrers
2021-2026
Level 3 Diploma in Graphic Design
Chelmsford College
2021-2023
Bachelor of Science (Honours) in User Experience Design
Norwich University of the Arts
2023 - 2026
Customer Service Assistant
BP M&S South Woodham Ferrers
2021-2026
Level 3 Diploma in Graphic Design
Chelmsford College
2021-2023
What Sets Me Apart
I approach design with both creativity and intent not just how things look, but how they work. I’m driven to understand users, solve real problems, and create experiences that feel effortless. I bring fresh perspective, strong design fundamentals, and a mindset focused on continuous improvement, making me someone who contributes, learns fast, and elevates the work around me.
What Sets Me Apart
I approach design with both creativity and intent not just how things look, but how they work. I’m driven to understand users, solve real problems, and create experiences that feel effortless. I bring fresh perspective, strong design fundamentals, and a mindset focused on continuous improvement, making me someone who contributes, learns fast, and elevates the work around me.
I design with purpose, creating experiences that are not just visually clean, but intuitive and easy to use.
Understanding the user is at the core of everything I create, ensuring every decision has meaning and impact.
I create simple, thoughtful solutions that have a real impact on people’s everyday lives.
I design with purpose, creating experiences that are not just visually clean, but intuitive and easy to use.
Understanding the user is at the core of everything I create, ensuring every decision has meaning and impact.
I create simple, thoughtful solutions that have a real impact on people’s everyday lives.
I design with purpose, creating experiences that are not just visually clean, but intuitive and easy to use.
Understanding the user is at the core of everything I create, ensuring every decision has meaning and impact.
I create simple, thoughtful solutions that have a real impact on people’s everyday lives.